Sanctuary Cove Show Reflects Economic Upswing

The 2010 Sanctuary Cove International Boat Show staged later this month has seen an increase in exhibitor numbers with keen anticipation by the marine sector of a successful business event.
The 22^nd annual Show is staged at Sanctuary Cove on the Gold Coast from Thursday, May 20 to Sunday, May 23.

Recognised as a leading marine event in the Asia Pacific region, the Show has drawn 414 exhibitors, close to 100 marine product launches and slightly up on the 2009 figure of 406.

“We are delighted to receive international attention with international exhibitors or buyers coming from United States, New Zealand, China, Taiwan, Korea, Malaysia, Jordan, Turkey and Italy to name a few countries,” said Sanctuary Cove International Boat Show general manager Barry Jenkins.

“In April I attended the China International Boat Show as part of our year-long international marketing and received the strongest level of inquiry in around a decade of marketing the Show in China,” said Mr Jenkins.

There are 98 world and Australian marine product releases at this stage with close to 200 boats on water at the marina, 7000sqm of pavilion space fully booked and a further 7590sqm of hardstand display space.

“We believe the marine industry is approaching the show with a positive outlook with many manufacturers planning new releases to capture buyers during the Show,” said Mr Jenkins. “Pavilion and hard stand exhibition areas received particularly strong bookings.”

Sanctuary Cove International Boat Show traditionally attracts around 50,000 visitors to the four-day event. Displays across the site are valued at millions of dollars. A survey of the 2008 Show found the event generated more than $A310 million to the Gold Coast economy.

As in past years, there is an International Business Lounge to assist international buyers. This year, initiatives include Australia’s first sea trial area at a boat show and a dedicated Prestige Brokerage and Charter display.

A wide array of boats and marine products are displayed with multi million dollar vessels from international brands such as Princess, Sunseeker, Fairline, Fleming Yachts and power vessels from leading Australian companies such as Maritimo, Riviera and Assegai Marine.

There are world launches of sail boats, trailerable vessels, smaller power boats and a range of marine accessories and marine business services.

“Ticket sales have been strong for the Australian Marine Industry Breakfast facilitated by Gold Coast City Marina,” said Mr Jenkins. This ticketed public event features Thom Dammrich from the US, president of the National Marine Manufacturers Association (NMMA) and president of the International Council for Marine Industries (ICOMIA) as guest speaker. The breakfast is held on Friday, May 21.

In other news, Chris Murray will start his appointment as Sanctuary Cove General Manager Events and Marina a week out from the event. Mr Murray, who has formerly held roles with the Royal Queensland Yacht Squadron, Clipsal Australia Pty Ltd and PDL Electrical Solutions, will take the opportunity to see first-hand the operation of the event.

A long time boat owner, Mr Murray raced sailing dinghies in his teens then owned a range of pleasure and fishing boats. He has competed in marlin and offshore sportsfishing tournaments, navigational log events and has delivered yachts to various ports.

Ticket sales for the Show are available online. Online tickets offer a small discount to gate ticket entry. One-day online general admission costs $A22 with concession online tickets at $A19. Children aged 14 years and under are free. For a full range of gate, two-day and four-day admission tickets, view the website on www.sanctuarycoveboatshow.com.au

During the Show, there is no public parking on site however streamlined transport options include Park ‘n’ Ride, water taxi and ferry transfer, helicopter transfer and limousine and taxi drop off.

Sanctuary Cove International Boat Show is recognised internationally with membership of the prestigious International Federation of Boat Show Organisers (IFBSO)

The 2010 Show’s major sponsor is Club Marine. Media partners include Channel 7, Radio 4KQ, Trade A Boat, BoatPoint.com.au and Gold 92.5FM. Sponsors include Hawker Pacific, the Queensland Government, Hyatt Regency Sanctuary Cove. Boat Show staff are dressed by Line 7. Sanctuary Cove International Boat Show is a member of the International Federation of Boat Show Organisers (IFBSO), the Australian International Marine Export Group (AIMEX) and Marine Queensland.

The $A2 billion Sanctuary Cove, located on the northern Gold Coast, is Australia’s leading and most successful master-planned community. Sanctuary Cove, which was first launched in 1986 by developer Mike Gore, was acquired by current owners Mulpha Sanctuary Cove (Developments) Pty Limited in 2002. MSCD is an arm of Mulpha Australia Limited, which is a subsidiary of Mulpha International BHD, a Malaysian listed company.

FOR MEDIA INFORMATION:

Kate Duryea, PR & Media Consultant Barry Jenkins, General Manager

Sanctuary Cove International Boat Show Sanctuary Cove International Boat Show

Ph +61 7 55 77 6549 Ph+ 61 7 55 77 6011

This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Note to Media: Details on new product launches, entertainment and images are available on request. Interviews are available on request. Please contact Kate Duryea to arrange.

Are Australians too lazy and do they actually care?

We were known as 'the lucky country.' Our people generally considered laid-back, friendly and relaxed. But I'm starting to wonder whether Australia and Australians generally have changed - and not for the better. I'll talk generally here, but what I have to say relates very much to the boating industry in this country.

It was touted proudly when I was in High School that we were heading towards becoming a service economy - that manufacturing was a foregone conclusion, dead and buried. And now that eventuality has increasingly become a reality, it really makes you wonder how it could all go so horribly wrong! So let's look at this so-called 'service' economy and see how it's faring.

Firstly we were gifted the marvellous 'privatisation.' Ah, what a wondrous joy. We have privatised hospitals. We have have a privatised transport system. We have privatised water, electricity and gas. Everything once under the responsibility of Government sold off in the blink (wink) of an eye, a back-room handshake and the exchange of unimaginable volumes of money. And what benefit has this delivered the average tax-paying individual?

Well, we have a transport system that is dilapidated and outdated. It breaks down daily and routinely, rarely runs on schedule, is always over-budget, under-performing, lacking accountability and quite frankly absolutely pathetic. Our hospitals are facing problems, too. They're becoming expensive, overcrowded, understaffed and under-resourced. Needless to say that electricity, gas and water are growing more expensive by the day and in return you are forced to settle for less. Less service, less resources, less accountability and less ability to complain to anyone about it. The most marvellous aspect is that we now have Governments that do not even want to govern.

"Doesn't matter, mate - relax. I'll finish the job off for ya next week. I'm busy at the moment."

If you want a real winner of an example of our 'service' economy, look no further than the Australian banking industry. There is genuinely so little competition, that four major banks can copy each other and basically rip off their own customers to the tune of billions of dollars annually. And hilariously, they exclaim the cost of banking must be borne by the end consumer - you. Since when does 'covering the cost' equate to billions of dollars profit - little of which ends up in the pockets of small shareholders?

So now that we've flogged off the bulk of our manufacturing and associated productive capabilities to China and India, we're left with services. So now everyone's an accountant, lawyer, doctor, banker, marketer, lawn mower, chef, plumber, electrician or builder. The first four don't know how to service their cars, can't tie their shoe laces, or change tap washers. But it's the last three that have frustrated me enough to type this article. And my recent experiences with them have further got me asking whether our attitudes toward business and each other generally are reflected also in the Australian boating industry and the broader society within Australia.

Firstly, the builder. This guy is known by all the locals, which is not necessarily a good thing. He seems an affable, likable fellow. He's not cheap, but heck - we'll give him a go. Well, we've got a job that was started nearly a year ago. It's still going to this day. There's no end in sight and really, no rush on his behalf to complete the job for which he has received a decent deposit. I've heard worse stories than this.

Our family business recently sold and when the new owners moved to bigger premises, my father decided to rent out the factory which he retained ownership of. We've now contacted no fewer than six (6) electricians to quote on the installation of new metres and wiring. One admitted he had too much work to even look at the job. Two have not bothered to return phone calls, despite promising to do so. And the last three have not even attended appointments to quote or even call to reschedule or say they would be late. A friend of mine has had the almost identical problems calling in plumbers.

Yes, this is the era of the 'service' economy, ladies and gentleman. And look what marvels it has delivered us. A nation where you struggle to get service, get crap service, are offered service at a rip-off price and are absolutely astonished when you do occasionally get great service. It's no surprise when a tradesman doesn't return a phone call or does not attend an appointment as promised. Its seems they can excuse themselves by saying they have too much work. For many, they are at liberty to pick and choose which of the more profitable jobs to do and which to ignore. A nice luxury to enjoy when things are going well and people are happy to max out their credit cards and exhaust their lines of credit.

But what of the attitude of not returning phone calls? Not bothering to answer e-mail queries? Not going out of your way to provide a quote, even in busy times? What a lot of these clowns don't understand - and there's many in the boating industry too, is that it's the small things like this that important people (customers), remember and tell other people. It's not hard to return a phone call, to provide a quote or to call and let someone know you're on your way and might be late. In an over-inflated, over-heated market it's those small things that will set you apart and provide you with a point of difference from the lazy clowns I'm griping about.

The boating industry is no different. Sure, it has endured tough times recently and so business sentiments have been lower. But that's no excuse at the best of times to not offer a professional service, or provide any at all. But I've often made enquiries to find that no one returns the call. E-mails that have gone ignored. Had to ring and chase products. Then had to ring again a week later. And even just trying to help people within the industry to promote their businesses and promote the Australian boating industry. The general sense is that it is difficult to get someone who actually cares. It seems many people don't 'give a stuff.' It's not the typical 'she'll be right, mate.' That's what we Australians were typically known for. Now it's "I don't give a sh**. Tell someone who cares."

Is it because there is more pressure on people these days? Maybe. Take a look out on the roads. Analyse people's attitude towards each other in their daily rush to get somewhere. Is it because of the grab for the mighty dollar? Has this overridden our sense of duty to treat each other with respect? To provide basic courtesy and offer consistent and professional service? It's really got me wondering whether the end result is worth it for people. I for one, don't like what I'm seeing. But change it seems, may also be a long way off.